For those of you who are not gamers or do not keep up on gaming news, the news recently has been tumultuous. Currently, game publishers have been honing in on a new trend: games as a service, also known as live service games. The basic idea is to create a game that is constantly evolving and being updated as people play. Think less The Witcher and more World of Warcraft without the monthly sub. Sounds great right? Perhaps in an ideal world, but alas, we live in the world of extremely greedy AAA game publishers. The best way I can explain the current state of live gaming is with a metaphor.
Say you love apples and always have loved apples. You enjoy trying new apples. You hear about a brand new type of apple that is about to go on sale. The pictures make the apple look mouth watering; the skin a juicy combination of green and red and the flesh inside a creamy white. The creators have touted eating this apple as a completely unique experience. You wait a couple of months, maybe even a year, then you hear that the apple is finally being sold at your local supermarket! So you happily drive to the store where a representative of the company is offering these apples. Except the apples aren’t the red and green from the picture. They are grey. The representative of the company tells you that you have to pay extra for the red and green apples, pointing to a display behind her. They look really great, but are an extra three dollars! The representative tells you not to worry, the apples still taste the same.
You buy the grey apple and bite into it and it is completely tasteless, perhaps even a bit mealy and dry. This is not the apple they had advertised! The representative tells you that the apple hasn’t finished developing yet, but they plan to improve it over time. So why exactly did they start selling the apples before they were ready?
Time goes by and the creators have starting selling a second version of the apple. You buy another grey apple as the colorful ones still cost several extra dollars. The juiciness has improved but the texture is still off. Over time, the creators keep selling new versions of the apples, and you keep buying them in hopes that one day the apple will be the one they promised to deliver on. However, other customers get tired of buying these apples which aren’t as good as the classic favorites, so they stop buying them. Eventually the creators aren’t making enough money and have to downsize the company. Suddenly the “new” apple stops getting better. The company stagnates and eventually goes out of business.
In the above metaphor, the color of the apples are cosmetic only microtransactions (which cost your actual hard earned real life dollars), things like skins and customization for your character, finishing moves in fighting games, and tags or sprays in games like Overwatch. Some games even have loot boxes, which is like drawing an apple blindly from a bag. Cosmetic items aren’t terrible as they don’t really impact the gameplay. Some games, however, have items you can buy that impact gameplay. For example, repair kits or tools in Fallout 76. Since these kits aren’t available in game, the only way to get them is in the shop. Sure, you can pay for them with special currency earned in game (ATOMs), but gaining that currency is extremely slow. Why is this cash shop system even needed in the first place? Why not just offer the repair kits for normal game currency (bottlecaps)? I can only come up with one answer: corporate greed.
Cash shops and microtransactions aren’t the only issue plaguing “live service games.” The games aren’t even being released complete! Some notable recent titles include Fallout 76, Anthem, Black Ops 4, and Battlefield 5. Fallout 76 was released with a plethora of game breaking bugs. Anthem was released missing loads of content promised at E3. Heck, the game didn’t even LOOK the same. Currently, Anthem’s endgame consists of a handful of missions. That’s it. After a disastrous launch, Bioware released a roadmap/timeline for planned content releases. They missed almost every single one of the deadlines. DEVELOPERS, CAN WE PLEASE STOP RELEASING UNFINISHED GAMES AND CLAIMING THEY ARE “LIVE SERVICE?” Using live service as an excuse for an unfinished game is pathetic. Using live service as an excuse for needless microtransactions is just greedy.
Players see what you are doing, publishers, and no one wants to play a buggy unfinished game. Of course who gets laid off when a game fails? Not the people responsible for the bad decisions. No, they lay off the poor employees who are doing the best they can, working 100 hour weeks (yes, overworking employees is also a common issue in big game companies), and following mandated instructions from management. Instead of figuring out another solution (like not being a bunch of greedy jerks), the decision making executives fire the hard working grunts but keep getting fat executive bonuses. Ahem Bobby Kotick ahem.
I am beyond sick of the corporate greed that has infected the games industry. Unfortunately, it’s probably going to get worse before it gets better.